Social Behavior Change
A social behavior change communication strategy for Tata Trusts on springshed management, deployed across 134+ Himalayan villages and later Nagaland.
Designed a social behavior change communication strategy for Tata Trusts.
Problem statement — Raise awareness about springshed management and empower high-altitude village dwellers with the right mental models and knowledge.
Impact — Himmothan launched the campaign across 134+ villages in the Himalayan region (North India) and later extended it to Nagaland (eastern India).
