โ† Projects

New market launch - Travel tech

A market-entry case for a travel-tech company that earned an offer to manage the China market as a Shanghai-based category manager.

archived strategytravel-techmarket-entry


Problem statement

๐Ÿ“„ Assignment brief (PDF)

Data analysis

๐Ÿ“Š Travel Triangle plan (XLSX)

Presentation

๐Ÿ“„ Travel Triangle presentation (PDF)

The data presented here was imaginary and only used by the company to evaluate candidates

Result: Was offered the Shanghai-based Category manager position to manage China market for the company.