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New market launch - Travel tech

A market-entry case for a travel-tech company that earned an offer to manage the China market as a Shanghai-based category manager.

New market launch - Travel tech — preview


Problem statement

📄 Assignment brief (PDF)

Data analysis

📊 Travel Triangle plan (XLSX)

Presentation

📄 Travel Triangle presentation (PDF)

The data presented here was imaginary and only used by the company to evaluate candidates

Result: Was offered the Shanghai-based Category manager position to manage China market for the company.